Based in Glasgow & with a virtual tenancy at the Stevenage BioCatalyst, medical technology scale-up Company Talking Medicines Limited offer the Pharmaceutical Industry insight into real world behaviours of health care consumers. As the dynamics of the Pharmaceutical industry change real world insight has a high value in helping Companies drive marketing share growth.
Talking Medicines was formed in 2013 to offer Pharmaceutical Companies digital patient support programs and the Company has worked across the industry on a consultancy basis with clients such as Lloyds Pharmacy, Alcura (Alliance), Sanofi, Virbac, Merial, Zoetis. Since 2015 the Company has focussed on building out its own flagship product Medsmart which enables it to own engagement with the healthcare consumer around the medicines they take, with a commercial model of selling packages of real world data and insight to Pharma Companies.
Real world data for Pharma Companies:
The real-world data points collected from Medsmart are aggregated and anonymised into real world data reports. These are of value to Pharma Co marketing teams who can use the insight around:
The real-world data service is now ready for launch to Pharma Companies and will be wrapped as an annual subscription by medicine to access continuous real-world patient insight for that medicine. Future developments will enable clients real time access, additional data fields and the ability to analyse their data by using tools from our data queries library.
ESS Holdings Ltd.
Medsmart App collects data from consumers:
The free Medsmart App now available on iOS and Android helps people manage their medicines using a mobile device or tablet. Users take control of their medicines by scanning the barcode on the medicine pack to unlock trusted curated content on over 12K medicines pulling on the unique resource that Talking Medicines have built to surface medicines information.
Users can find trusted information about their medicines and the ingredients within them, with the functionality for users to log if they have allergies or intolerances. They can set up reminders for when they need to take them, and share their medicines cabinet with themselves or others. Medsmart will log if the user has taken their medicine and can allow them to keep a record of this at all times.